Cheltenham-based plumbing, heating and electrical specialists Shackleton, Wintle & Lane (SW&L) has signed a three-year partnership deal with Cheltenham Town Football Club.

As a result, SW&L will be advertising around the pitch and on the scoreboard at the Jonny-Rocks stadium, aiming to raise the profile of its brand among local and visiting supporters.

John Rogers, Managing Director at SW&L, says: “We have many Cheltenham Town supporters among our team so we’re really proud to be partnering with the club.  With a capacity of more than 7,000, the stadium is a great place to help us raise awareness of SW&L and what we do. We’re looking forward to supporting the Robins over the next few years!”

SW&L is a specialist in integrated plumbing, heating and electrical services for homeowners, letting agents, builders and developers. The business expanded and rebranded after the merger of Shackleton & Wintle and WJL Electrical at the end of last year, bringing together two of Gloucestershire’s leading technical experts. The new executive team comprises Shackleton & Wintle directors John Rogers, Malcolm Faulkner, Andy Richards, Mark Young and Wesley Lane of WJL.

John Rogers (right) is pictured with John Finnigan, Commercial Manager at Cheltenham Town FC and former player and club captain.


For further information contact: Rachel Meagher or Madeleine Gilbert at Target on 01242 633100 or /

Leave a Reply

Your email address will not be published. Required fields are marked *